Brick Fit Dolls

We learned that nearly 80% of people that join a gym in the beginning of the year quit within five months. So we created a 5-month fitness plan where each stage is represented by a different layer of a nesting doll, keeping the benefit of working out right in sight.

The dolls carry a flash drive within their last layer featuring the member’s customized workout plan.



We created a website to show all the different dolls, along with stories from Brick's members.