Creative Director Writer
trolley.png

Unsurprising Jack In The Box

Goodyear launched the new EfficientGrip Performance - a tyre with a braking distance far shorter than its competitors - and asked us to promote it. We decided to talk directly to our clients and dealers by sending them a rather unique Jack in the Box.

 A transparent box displaying icons that represent the “dangers” drivers usually face on the road, such as wild animals or distracted passersby.

A transparent box displaying icons that represent the “dangers” drivers usually face on the road, such as wild animals or distracted passersby.

jack_close_.jpg
 The box also contained a thin layer of the EfficientGrip tread covering its base, so our target could interact with the compound and experience its grip first hand.

The box also contained a thin layer of the EfficientGrip tread covering its base, so our target could interact with the compound and experience its grip first hand.

 The Unsurprising Jack in The Box was a simple yet innovative way to prove that road dangers won’t surprise you anymore, with the new Goodyear’s Efficient Grip Performance.

The Unsurprising Jack in The Box was a simple yet innovative way to prove that road dangers won’t surprise you anymore, with the new Goodyear’s Efficient Grip Performance.