Creative Director Writer
fit.png

The Fit Nesting Dolls

We learned that nearly 80% of people that join a gym in the beginning of the year quit within five months. So we created a 5-month fitness plan where each stage is represented by a different layer of a nesting doll, keeping the benefit of working out right in sight.

The dolls carry a flash drive within their last layer featuring the member’s customized workout plan.

Brick_NestingDoll_Posters7-ID-f7af4175-2790-4b71-9cfe-67f8367df880.jpg
Brick_NestingDoll_Posters2-ID-03277894-6fe2-4bcc-f623-a580bd7eff5b.jpg
Brick_NestingDoll_Posters3-ID-c92ea9a3-f292-4ae0-dada-01ebe5d56284.jpg
Brick_NestingDoll_Posters4-ID-56e2a034-d018-4fbf-9ee5-cffa8097a74b.jpg
Brick_NestingDoll_Posters5-ID-c42cd173-3d04-4f89-b9ea-30d6970ddc37.jpg
Website

Website

We created a website to show all the different dolls, along with stories from Brick's members.

NestingDollWebsite1B-ID-3d73e535-64ff-4eba-88c2-be6b4be23ac2.jpg