Creative Director Writer
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Invisible Faces

On Friday, January 22, 2010 officers responded to a missing child call at 130 Vandalia Avenue, Brooklyn, NY. Upon arrival officers were greeted by the child’s foster mother who informed them that her foster son, 7-year-old Patrick Alford, had gone missing.

The traditional methods, like posters and press conferences, weren’t driving enough attention to his case. It was time for a new approach. One that would put his case into a place that’s known for drawing people’s eyes.

So we created an initiative that turns faceless mannequins of storefront windows into media to help find missing persons. By replacing a generic mannequin face with a sculpted version of  Patrick’s face, the NYPD is giving his case the exposure that it needs. With Invisible Faces, the NYPD created a platform where stores everywhere can join in to help find other missing persons.

Installation

Installation

The mannequin had the same measurements as Patrick would have today and we painted it to match his skin tone. We dressed it with a red t-shirt and blue jeans, which were the clothes that Patrick was last seen wearing. Information such as last place and time seen, age and contact number, were displayed next to the mannequin.

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Featured 

Featured 

Pix 11, ABC7 Eyewitness News, AdAge, Creativity, NYPD News, Shoot, AdNews, Campaign US, Crain's New York Business, DNA Info, MediaPost, etc.

Highlights: Covered by Pix 11 (channel 11) and ABC Eyewitness News (channel 7).

Making-Of

Making-Of

Based on a rendering of Patrick as a 13-year-old boy, we got a sculptor to recreate his face, highlighting all the important details such as the scar he has in his left eyebrow and his protruding ears.

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